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Global Product, Tech & News SEO Lead

Global Product, News & Tech SEO

Digital Lead

Data Analyst/Lead

Google News Specialist

Product Manager

Web Producer

Wordpress SEO

Entrepreneur

Best-selling co-author of "Mastering in-house SEO"

I have spent the last 20 years working across the Digital spectrum, generally demystifying complex Search and Optimization solutions to empower all business units to integrate Search and SEO.

In my current role at BBC Studios as the Global SEO & Discovery lead for News & Streaming, I work in a cross functional capacity and drive the research, analysis and execution for SEO product and technical roadmaps defining smart, connected strategies for the US, Canada, and ROW. I am very proud to announce the launch of a brand new BBC.com global website initially available for USA & Canada, and will be rolled out to the rest of the world 2024 onwards.

I continue to consult on emerging technologies and opportunities, partnerships, and internal communications. Overseeing the SEO Data Science and data engineering capabilities that drive BBC’s organic roadmap and vision.

Prior to joining the BBC, I spent 7 years at The Wall Street Journal as their Technical SEO lead where I helped grow search traffic referrals by championing a culture of SEO literacy, monthly councils and a proactive approach to SEO site health and hygiene. I went on to head SEO Product for all Dow Jones brands including MarketWatch, Barron’s & News Corp’s strategy. I had been recognized with a DJ1 Award as well as invitations to speak at Google and other blogs, podcasts, and vlogs.

Originally from the UK, I began my career during the dot-com boom as a consultant at Digital Corporation, where one of the first search engines – AltaVista – was developed and Web 1.0 was born. From there I began writing white papers on Windows NT server clustering on DEC Alpha Servers which was bleeding edge at the time. In 2002 I moved to Madrid, Spain to co-found a startup digital agency. Since then and before landing at WSJ, I have worked as a consultant, SEO, digital producer, technical lead, and project manager across Europe and the U.S. collaborating with digital agencies such as Ogilvy and clients such as Microsoft, HP, Pepe Jeans, British Council, and Katie Couric.

I hold an Honors degree in Computing from Oxford Brookes University, am a certified Microsoft systems engineer, and am a lifelong musician with experience in studio recording, songwriting, and live touring with various bands. I am fluent in Spanish, can converse in Polish, and am also a co-author of the No. 1 Amazon best-seller, Mastering In-House SEO.

  • Name: Richard Nazarewicz
  • Nickname: Naz
  • Title: Global SEO & Discovery Lead
  • Workplace: BBC Studios
  • From: Caversham, UK
  • Residence: New Jersey, USA
  • Instrument: Guitar, Bass
  • Team: Chelsea F.C.
  • Goal: Publish another book
What I do
Wordpress Mechanic

Over 15 years of experience in development and design on the WordPress CMS, for a variety of websites in different verticles including News sites, e-Commerce, Schools LMS, Restaurants, Entertainment, and many more. Every site I deploy has a solid foundation to be index by search engines, a great UX to engage with their customers, and ongoing support.

Produce Tech & News SEO Lead

My closest passion is to work on the technical aspects of a site that we may have built or taken on. I thrive in discovering how a site works, its content flow, user experience, and how Serch Engine crawls and indexes them. Working out ways to enhance page speed, indexability, and the content itself to get the best results and experience for the users experiance.

Data to Drive Growth

The art of extracting data from a website’s analytics platform, log files and crawl data, and then normalize and format in a way that can help a company understand its customer’s journey and traffic patterns and trend is something I really love to work on. This is sometimes overlooked in small and medium businesses and I hope to bring this expertise to every organization I work with.