The Wall Street Journal
On a daily basis I play a key role in the growing Membership team at The Wall Street Journal, one of the world’s leading publishers. Specifically, I will work across the The Wall Street Journal branded sites. A key goal is to inspire the loyalty, engagement and expansion of our audiences – the lifeblood of any news organization – sitting at the intersection between Marketing, Editorial, Customer Insights, Tech and Product.
I strive to understanding how content travels and how we maximize visibility of our content in search, to produce rich and actionable insights that inform our product direction and editorial strategies.