Experience

On a daily basis, I play a key role in the growing SEO team at The Wall Street Journal, one of the world’s leading publishers and a pioneer in paywalled content and subscriptions, while publishing trustworthy content readers and search engineers recognize as E-A-T (expertise, authority and trustworthy) compliant.

I work across all WSJ business units such as the newsroom, event sites that are WordPress sub-domains, sponsored content, professional business, opinion, live coverage, China and Japan editions, and audio/video. A key goal is to inspire the loyalty, engagement, and expansion of our audiences – the lifeblood of any news organization.

Sitting at the intersection of Leadership, Marketing, Editorial, Live Journalism, Tech, Ops, and Product, I strive to understand how content travels and how we maximize the discoverability, indexability, and visibility of our content in search, to produce fast and informative content for any users search intent regardless of device or location.

I also produce a suite of reports and dashboards to give actionable insights that inform our leadership and advise on product direction and editorial strategies.

I worked in a variety of roles on digital projects including technical lead, SEO manager paid/organic/social, project manager, developer, cloud specialist, and social media manager in collaboration with various digital agencies in New Jersey and New York.

I co-founded this digital startup in Madrid, Spain, and pioneered Search as information in Spanish on SEO was scarce.

I also managed the day-to-day development, SEO, hosting, and consulting for Blue Fusion Solutions, a Creative Multimedia and Web Technology company created to cater to English and Spanish-speaking markets.

Our clients included Ogilvy, HP, Microsoft, Pepe Jeans, The British Council, and many more across the UK, US, Spain, Portugal, Italy, and France.

This position was based at Hewlett Packard’s offices in Madrid, Spain, and was focused on developing their Datacenter and Enterprise Server business solutions and Strategies in partnership with Microsoft.

I developed a strategy for their “go to market” and sales plans, including product pricing for this channel and helping develop their training program. I also assisted in providing technical consulting for the channel and their customers for high-end Wintel solutions.

A departure from my technical consulting background, I was asked to move into a UK-based marketing role leveraging my technical expertise specifically with Microsoft and their Exchange email solutions to be the interface between Compaq and Microsoft.

I reported directly to the UK management board to present sales forecasts, budgets, and company strategy, and advise on how best to achieve targets set by corporate HQ in Houston. I worked in a matrix organization coordinating product launches, roadshows, and managing PR for products like Microsoft Exchange, Microsoft.Net

I was assigned to specific corporate accounts within the Government, Pharmaceutical, and Travel industries to deliver technical and strategic presentations to senior IT managers, CTOs, and the C-Suite board members.

I collaborated with the team working on Digital’s search engine called AltaVista which predated Google, and their experimental “Web Factory” at the beginning of the dotcom boom.

I worked with Digital/Compaq Account Managers to provide custom technical solutions, coordinating testing and benchmarking to qualify prototypes, developing SLAs with customers, and helped develop company strategy/marketing plans around this.

As a result, I quickly became the UK & EMEA Messaging & Collaboration technology champion evangelizing current and future technological innovations which in turn I passed on to our customers alongside sales teams.

Manage a complex telemetry network of alarms and system data. Working in a 24×7 manned switch, switching international traffic. Provide systems administration support for whole call center, LAN, Win NT, UNIX, WAN, Office, Windows.