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Experience

In recent years
2023 - Present
Global SEO & Discovery Lead, News & StreamIng - BBC Studios
Global SEO & Discovery Lead, News & StreamIng - BBC Studios

A cross-functional role within BBC Studios Product, working day-to-day across data, newsroom platform, web, mobile, audio and video teams. Collaborating closely with internal stakeholders and external partners. Championing a culture of SEO literacy and action throughout Digital News & Streaming, while collaborating with BBC Public Service in the UK. Drive the execution of roadmaps defining smart, connected SEO strategies, and assess, implement, test, and optimize initiatives across Digital News & Streaming properties.

2022 - 2023
Senior Product Manager SEO - Dow Jones & The Wall Street Journal
Senior Product Manager SEO - Dow Jones & The Wall Street Journal

Working across product, design, engineering, and newsrooms to create successful SEO programs that positively impact Audience growth. The role spans across our newsroom platform, web, mobile, audio and video teams, collaborating closely with internal stakeholders, external partners, and Agile software development teams. Leading efforts to build and drive execution for a roadmap of smart, connected SEO strategies, and assess, implement, test and optimize initiatives across Dow Jones & News Corp brands.

2017 - 2022
Technical SEO Manager - The Wall Street Journal
Technical SEO Manager - The Wall Street Journal

On a daily basis, I play a key role in the growing SEO team at The Wall Street Journal, one of the world’s leading publishers and a pioneer in paywalled content and subscriptions, while publishing trustworthy content readers and search engineers recognize as E-A-T (expertise, authority and trustworthy) compliant.

I work across all WSJ business units such as the newsroom, event sites that are WordPress sub-domains, sponsored content, professional business, opinion, live coverage, China and Japan editions, and audio/video. A key goal is to inspire the loyalty, engagement, and expansion of our audiences – the lifeblood of any news organization.

Sitting at the intersection of Leadership, Marketing, Editorial, Live Journalism, Tech, Ops, and Product, I strive to understand how content travels and how we maximize the discoverability, indexability, and visibility of our content in search, to produce fast and informative content for any users search intent regardless of device or location.

I also produce a suite of reports and dashboards to give actionable insights that inform our leadership and advise on product direction and editorial strategies.

2014 - 2018
US Technical Lead & SEO - Blue Fusion Solutions LLC
US Technical Lead & SEO - Blue Fusion Solutions LLC

I worked in a variety of roles on digital projects including Technical Lead, SEO Manager, Audience (paid/social), Project Manager, WordPress Developer, Cloud Specialist in collaboration with various Digital Agencies, Direct Clients and Corporations in New Jersey and New York.

2002 - 2014
Co-Founder & CTO - Blue Fusion Solutions S.L.
Co-Founder & CTO - Blue Fusion Solutions S.L.

I co-founded this digital startup in Madrid, Spain, and pioneered Search as information in Spanish on SEO was scarce.

I also managed the day-to-day development, SEO, hosting, and consulting for Blue Fusion Solutions, a Creative Multimedia and Web Technology company created to cater to English and Spanish-speaking markets.

Our clients included Ogilvy, HP, Microsoft, Pepe Jeans, The British Council, and many more across the UK, US, Spain, Portugal, Italy, and France.

Previously
2001
Datacenter Technical Manager - HP Spain
Datacenter Technical Manager - HP Spain

This position was based at Hewlett Packard’s offices in Madrid, Spain, and was focused on developing their Datacenter and Enterprise Server business solutions and Strategies in partnership with Microsoft.

I developed a strategy for their “go to market” and sales plans, including product pricing for this channel and helping develop their training program. I also assisted in providing technical consulting for the channel and their customers for high-end Wintel solutions.

1999 - 2001
Business Manager Microsoft Solutions - Compaq UK
Business Manager Microsoft Solutions - Compaq UK

A departure from my technical consulting background, I was asked to move into a UK-based marketing role leveraging my technical expertise specifically with Microsoft and their Exchange email solutions to be the interface between Compaq and Microsoft.

I reported directly to the UK management board to present sales forecasts, budgets, and company strategy, and advise on how best to achieve targets set by corporate HQ in Houston. I worked in a matrix organization coordinating product launches, roadshows, and managing PR for products like Microsoft Exchange, Microsoft.Net

1997 - 1999
Technical Consultant & Marketing Manager - Digital Equipment Corporation
Technical Consultant & Marketing Manager - Digital Equipment Corporation

I was assigned to specific corporate accounts within the Government, Pharmaceutical, and Travel industries to deliver technical and strategic presentations to senior IT managers, CTOs, and the C-Suite board members.

I collaborated with the team working on Digital’s search engine called AltaVista which predated Google, and their experimental “Web Factory” at the beginning of the dotcom boom.

I worked with Digital/Compaq Account Managers to provide custom technical solutions, coordinating testing and benchmarking to qualify prototypes, developing SLAs with customers, and helped develop company strategy/marketing plans around this.

As a result, I quickly became the UK & EMEA Messaging & Collaboration technology champion evangelizing current and future technological innovations which in turn I passed on to our customers alongside sales teams.

1990 - 1994
Switch Operation Engineer - Cable & Wireless Communications
Switch Operation Engineer - Cable & Wireless Communications

Manage a complex telemetry network of alarms and system data. Working in a 24×7 manned switch, switching international traffic. Provide systems administration support for whole call center, LAN, Win NT, UNIX, WAN, Office, Windows.